let's start with some products that a lot of us use. eye cream. >> there's certain ways we tested these, using state-of-the-art equipment. this is the eye cream that won. it's olay prox. it's $42. it wasn't the priciest products that won. some of the companies have huge research and development budgets behind them. and it shows in these products. so, to measure a product like this, we used several machines. there's the visia machine, which you put your face into. it counts your age spots and wrinkles. it can detect sun damage that hadn't showed up on your face yet. the cutometer looks at a face's elasticity. the corneometer measures the moisture your skin retains. that's what we used to measure this. >> what was it about this? >> our before and after pictures showed it worked really well. especially on under eye wrinkles. the women who tested this, said they saw reduction in crow's feet and puffiness. >> that's the eye cream. >> exactly. >> night cream. >> this is one of the categories we had a tie. >> the two of them. >> they tested eq